Business intelligence tools use data analytics to help understand your business to make better decisions. At Supply Velocity, our most frequently used business intelligence solution is Customer Optimization.

Often companies rate their customers simply by revenue or unit volume and fail to recognize gross profit margin, maintenance cost and other strategic factors. This can result in an incorrect perception of which customers are the highest performers and most important to the company. Supply Velocity uses a new Business Intelligence System, Customer Optimization, and a new metric, the customer performance score (CPS), that allows evaluation of customers based on multiple criteria.

Supply Velocity uses a new Business Intelligence System, Customer Optimization, and the customer performance score (CPS), that allows evaluation of customers based on multiple criteria.

Multiple criteria decision-making, applied to the customer valuation and resource-prioritizing problem, provides managers with a balanced approach to allocating resources to existing customers and prospects. By using multiple criteria that affect different functional departments, companies can align their sales, finance and supply chain functions. When the valuation is complete, companies can utilize this data in two ways. First, customers are ranked by the CPS and divided into tranches of importance, with customer service, field sales and customization efforts in operations prioritized to the highest performing customers. Second, the CPS rank is compared to the traditional sales, gross profit or unit-volume rank to help identify which customers need remediation in key customer performance metrics such as paying-on-time, order size, profit margin or other metrics. This model is easily customizable to many different types of companies and industries.